Guideposts Timeline

1945:
Guideposts, a monthly digest-inspirational magazine was founded at the end of WWII by Norman Vincent Peale and his wife, Ruth Stafford Peale.  
 
1947:
Books originated by Guideposts editors were first published and distributed to subscribers.
 
1960s:
A direct mail program was launched. Books were licensed from trade publishers to offer to Guideposts subscribers.
 
1977:
Guideposts published its first edition of Daily Guideposts, an annual devotional, meeting with immediate sales success to the subscriber list. (Over 600,000 copies per year sold through direct mail alone.)
 
2000:
Guideposts acquired Ideals Publications (a publisher that was founded in 1944).  Ideals was a good acquisition for Guideposts with its popular line of full-color gift books, children’s books and patriotic books, distributed to the retail trade worldwide.
 
2001:
Daily Guideposts and Guideposts for the Spirit were introduced to retail via the Ideals imprint with strong sales success in all market channels. New editions introduced annually thereafter.
 
2001:
Guideposts magazine opened its pages to advertising and was named one of the top 10 largest monthly magazines in America (based on paid circulation). 2.6 million subscribers receive direct mail promotions for Guideposts and its books, resulting in millions of marketing impressions per year.  
 
2004:

Guideposts magazine enjoyed the highest renewal rate (75%) of any monthly magazine in America, a figure that holds consistent through 2005, according to the Audit Bureau of Circulations. 
 
2006:
GuidepostsBooks launches and releases its first trade titles in September. Titles will be distributed to retail outlets via the Ideals sales team.